National Day Campaign

Assignment

Tools: Illustrator, Photoshop

For this project, I created a promotional illustration-based campaign centered around cultural and special-interest National Days that evoke feelings of comfort and kindness. I developed designs for social media posts in multiple formats and sizes, ensuring they were visually engaging and consistent with the campaign’s theme. I also formatted a document to plot a custom die-cut sticker shape and produced a digital mock-up to showcase the final presentation. This project allowed me to refine my skills in concept development, software techniques, and professional output preparation, while exploring creative ways to convey warmth and positivity through design.