jeep campaign

Assignment

Tools: Adobe Express

For this project, I began by researching a past social media campaign for Jeep, analyzing its performance, engagement metrics, and overall effectiveness. This research helped me understand how to measure campaign success and present actionable insights in a client report. Using this information, I then developed a month-long social media campaign for a mock Jeep brand, focusing on creative content, strategic posting schedules, and audience engagement. The project emphasized the importance of combining data analysis with creative execution to create a campaign that is both visually compelling and results-driven.